Football Tip: Shake It Up

There has been debate over how much NIL legislation would assist athletes aside from big-time football and men’s basketball stars. However, should legislation get passed, it’s likely that almost every athlete with even a moderate social following might have an opportunity to earn some extra income. With a fanbase dubbed the “Rowdy Nation,” Busch has capitalized on his popularity and is even foraging into the world of refreshments by investing in his newest creation: Rowdy Energy drinks. A huge part of what gives certain athletes a fanbase is their personality. The study shows that the annual social media account value of athletes with just 10,000 followers could be worth more than $5,000. For the first part of the study, which was completed prior to the 2018 NFL and NBA drafts, Kunkel and his colleagues scoured through the social media profiles of Division I football and basketball players. In the second part of the study, Kunkel and his peers tracked the social followings and engagement of all student athletes at four institutions, which represent two top-tier and two mid-tier NCAA Division I universities: Clemson University, Stanford University, Temple University and Jacksonville University. These words to describe athletes can be based on anything that you find interesting or unique such as physical characteristics and personality traits.

It can enable you to find a position in which the market moves to direction you want. As a sports fan, we can use many different words to describe athletes. That’s going to be the easiest way to do this, and one of the first ways we will see athletes profit off of their NIL,” Kunkel says. “The easiest way to determine the value of NIL is through social media, so that’s exactly what we sought out to do,” says Kunkel, who co-authored the journal article with Bradley Baker of the University of Massachusetts, Thomas Baker III of the University of Georgia and Jason P. Doyle of Griffith University. According to Kunkel, the research also helps justify the new bill introduced by Sen. However, new research from Thilo Kunkel, director of the Sport Industry Research Center and associate professor at Temple University’s School of Sport, Tourism and Hospitality Management (STHM), suggests that female student athletes and athletes from some of the less-popular college sports might also have much to gain.

Our award-winning faculty and cutting-edge research institutes engage in pioneering research, informing business practices and providing students with the knowledge and skills to succeed in these fast-growing industries. Established in 1998, the School of Sport, Tourism and Hospitality Management (STHM) at Temple University has a distinguished tradition preparing leaders in the sport, recreation, tourism and hospitality industries. Thoroughly committed to providing student-centered education and professional development relevant to today’s thriving sport, tourism and hospitality industry – STHM integrates applicable, real-world experience into the curriculum and classroom through its global network of industry partners and well-connected alumni network. STHM also offers a PhD program in business administration with a concentration in tourism and sport. The School offers undergraduate degree programs in sport and recreation management and tourism and hospitality management; traditional graduate degree programs in sport business, and hospitality management; and two online graduate degree programs in executive sport business and travel and tourism. Recently accepted for publication in Sport Management Review, “There is no nil in NIL: Examining the social media value of student-athletes’ names, images, and likeness” outlines the NIL value of student-athletes’ social media profiles. “This opens opportunities minimum deposit for olymp trade athletes to monetize and compete with their university for sponsorship money, as companies can go right to the athlete and just ask for a shoutout across social media instead of sponsoring the athletic department.

This doesn’t mean that student-athletes should plan to make a living off social media shoutouts or micro-influencer marketing, Kunkel says. Does that mean that athletes are not good at the sport? Team sports require more from athletes than just being good at the sport. It requires them to get along well with their team and work together as a single unit. For our team at Velocity, it comes up daily in settings from local performance centers to our coaches at Olympic training facilities. When it comes to withdrawing funds, the lowest amount that an account holder can withdraw is $10, and there is no limit to how much money a basic account holder can withdraw. There has to be someone who comes in second, third, and even last. In the past, the NCAA has been resistant to this change, and the NCAA Division I Council even tabled a planned vote on the topic back in January. Remember, the earlier you get a diagnosis and treatment, the sooner you’ll recover and get back in the game. You can also use words to describe athletes that work well with their teammates and are at the top of their game. It can also influence how well they do at a sport.